Cybersecurity B2B Landing Page Design
ShieldGuard Landing Page — AI-Driven Cybersecurity B2B Design
Duration: 2024
Role: UI UX Designer
Tools: Figma, Notion, FigJam
Problem Statement: Increased ransomware attacks required enterprises to adopt advanced email security solutions. Yet, many vendors struggle to clearly communicate complex cybersecurity benefits simply and convincingly to decision-makers.
Overview: Developed a Zoho-styled landing page that clearly explains ShieldGuard’s AI-driven ransomware protection with approachable design, engaging CTAs, and responsive layouts for desktop and mobile, to boost conversions and trust.
Protecting Email from Ransomware
ShieldGuard is a powerful anti-ransomware product designed to safeguard cloud email accounts from evolving cyberthreats. For this personal project, I focused on creating a landing page that blends Zoho’s established brand style guide with clear, user-friendly design. My goal was to deliver an interface that feels familiar and trustworthy, yet innovative—highlighting how AI-driven protection can keep users secure.
Design Thinking
I chose a static layout featuring bold text on the left paired with an image on the right—mirroring common user interface patterns to minimize cognitive load. The image uses Zoho’s brand colors and visually represents a protective shield warding off ransomware, not just as decoration but as a meaningful symbol of security.
Clear and Convincing Benefits
To build trust quickly, I presented five straightforward benefit boxes arranged in a bento grid. Each box uses simple icons and concise content explaining key features—like AI-driven detection and instant recovery—making it easy for users to grasp why ShieldGuard stands out.
User-Centric Focus
This section anticipates users’ questions by clearly answering why ShieldGuard is worth considering. The grid layout not only organizes content cleanly but also adapts well across devices, enhancing accessibility.
Explaining Protection Layers
Breaking complexity into clarity, the “How It Works” section illustrates ShieldGuard’s three protection layers. Through a step-by-step visual explanation, users understand the product’s real-time defense mechanisms. A call-to-action invites them to take the next step—getting the product.
Business Mindset
This section guides users along the conversion funnel, reinforcing value just before pricing and purchase decisions.
Simple, Transparent Options
Pricing is presented in three clear boxes, each describing different plans with benefits and calls-to-action. The straightforward design reduces friction, avoids overwhelming the user, and drives confidence in decision-making.
Design Discipline
Keeping pricing simple aligns with Zoho’s style guidelines and reflects my focus on clarity and conversion.
Closing the Journey
The footer closes the landing experience with a strong intro and CTA to capture final interest. Navigation links, contact information, and legal disclaimers are styled cohesively within Zoho’s visual system, offering a balanced, reassuring finish to the user journey.
Attention to Detail
Every element is purposefully designed to support usability and brand cohesion without distraction.
Reflection
Designing ShieldGuard’s landing page was an exercise in balancing brand consistency, user needs, and business goals. By thoughtfully applying Zoho’s typography, colors, and iconography—while emphasizing a clean, familiar UI—I created a compelling experience that communicates security and trust. This project highlights my adaptability, user-first mindset, and ability to design for AI-driven products with clarity and impact.
