AI Product Website Redesign & Brand Refresh
CambrianEdge.ai Website Revamp — AI Landing Page Redesign
Duration: 2025
Role: Senior UI/UX Designer
Team: Worked alongside stakeholders, content writers, developers, PMs, and marketing teams
Tools: Figma, Microsoft Word, Teams
Problem Statement: The original landing page no longer reflected the brand’s rapid growth and evolving AI positioning. Users needed a visually compelling, accessible site that clearly communicated innovation and product value.
Overview:
Revitalized CambrianEdge.ai’s website with two fresh design iterations using updated brand colors and messaging, enhancing user engagement and aligning with the latest AI trends.
The Beginning: 2024 Launch
The original CambrianEdge.ai website launched in 2024 with a fresh green primary color and a clean, trustworthy look suited for the beta phase. This version focused on clear messaging and simplicity to introduce the AI product effectively.
2025 Redesign—Exploring New Directions
In 2025, with an updated design system and expanded features, I created two new vibrant website versions — both featuring our mascot Omni to bring personality and guidance to the user experience.
Version 1:
Focused on bright orange as the primary color to emphasize creativity and AI energy, with dynamic layouts and extensive mascot interactions.
Version 2 (Finalized and Live):
A refined iteration of the first, balancing vibrancy with usability, favored by stakeholders. Omni was integrated even more seamlessly as a user guide. This is the current live site.
Check out the live website to experience the smooth interactions and engaging animations firsthand.
Designing Omni: AI-Assisted Mascot Creation
Creating the mascot “Omni” was a unique blend of AI innovation and hands-on design. I used AI-powered image generation tools by supplying detailed prompts like “friendly octopus with curious eyes, gentle tentacles, and a small curved antenna symbolizing AI intelligence.” These AI-generated ideas sparked creative concepts quickly and helped explore different styles.
After selecting the best AI drafts, I personally refined Omni’s look, applying our vibrant brand colors and adding personality that embodies intelligence, adaptability, and friendliness. Omni’s role goes beyond branding—it actively guides users through the website with animations and interactive cues, making the digital experience warm and intuitive.
Thoughtful Color Choices Underpinned by Research
Moving away from green, I chose orange as the primary color because research shows it conveys creativity, energy, and approachability—perfect for inviting users into an AI product world. Complementary colors like red, blue, and green add vibrancy and help direct user attention without overwhelming.
This approach connects psychology with design, ensuring the brand isn’t just visually striking but emotionally engaging.
Layout and User Experience Design
Every section was designed to balance clarity and engagement. I created clean hierarchies, effective CTAs, and generous whitespace so users would never feel lost in complex AI features. Omni’s placement throughout the site was intentional—to guide, assist, and create friendly moments during navigation. The seamless integration of mascot and layout reflects my forward-thinking UX strategy and understanding of AI user expectations.
See It Live: Interactions and Animations
Check out the live website to experience the full range of animations, mascot interactions, and responsive design both on desktop and mobile. Omni doesn’t just sit still—she moves, points out key features, and makes the AI journey feel truly interactive.
Why This Matters
This case study highlights how I:
Use AI tools creatively for ideation and asset creation
Apply data-backed color psychology to build brand identity
Design interactive, user-friendly experiences aligned with AI trends
Iterate rapidly while aligning with stakeholder goals to deliver polished results
Combining AI-powered design with deep research and thoughtful iteration ensured CambrianEdge.ai’s website feels modern, engaging, and ready for the future.
